For a business owner, one of the hardest goals to achieve is to duplicate your income. For brick and mortar stores, like fast food restaurants or furniture stores, the only way to double your income is to duplicate your location somewhere else.

Like franchising.

The great thing about being a writer is every book you write is akin to another franchised storefront. Some of them will generate more income than others, just like some fast food joints are more profitable than others.

Yet, writing is a bit different. It’s even better. It’s not only like you’re opening another store, but, because of the collective nature of your work (people often read authors as much as they read stories), it’s as if you’re opening more stores in your own mall.

When people visit your site with a list of books, or Amazon (or other ebook retailer) and see your author page, writing a number of novels is like opening up more shops in the same mall. While the customers are checking out one your “stores,” if they’re interested, they’ll stroll over and check out the one next to it. And, if you write a novel series, its like creating a series of restaurants located one after the other in your mall, all designed, as a whole, to give you a complete and satisfying meal.

Thanks to the advent of ebook readers and reading apps for phones, there has never been a better time to be a writer in human history. And, because of the availability and freedom associated with the current business model, there has never been a better time to generate “franchisable” income from your work.

Now I just have to finish writing that first novel so I can open up the first of many stores in my mall.